Ubisense exhibiting at The Assembly Show, 22-24 October 2019

Booth #2105, Donald E. Stephens Convention Center, Rosemont, Illinois, USA
Secure a meeting for a personalised demo now for a chance to WIN a Google Nest Hub – given away daily at our booth!

Ubisense exhibiting at The Assembly Show 2019

Represented by Brad Williams, Director of Sales North America, Fernando Garcia, Director of Sales North America, Casey Riva, Pre-Sales Consultant North America, and Adrian Jennings, Chief Product Advocate, who will deliver a presentation on ‘How IoT can lead us to look for solutions in all the wrong places’.

Secure a meeting with the Ubisense team to get a personalised demo of SmartSpace applications in assembly plants. You may even WIN a Google Nest Hub - given away daily at our booth!


About Ubisense

Ubisense transforms physical spaces into smart spaces, bringing manufacturers proven gains in quality, cost, and productivity. Our SmartSpace platform monitors the physical flow of the factory creating a real-time “digital twin” of the process. This Digital Process Twin provides the deep situational awareness that empowers people to make more insightful decisions, and business systems to operate with foresight and certainty. With offices in the UK, France, Germany, North America, Canada and Japan, Ubisense has more than 900 customers across the globe, and has enabled many to implement their factory digitisation strategies.


About The Assembly Show 2019

The ASSEMBLY Show is focused exclusively on assembly technology equipment and products. Topics are ranging from automated assembly systems and industry 4.0 to robotics and parts feedings. Participants in attendance uncover new resources, experience equipment hands-on, evaluate the latest technologies and products and connect face-to-face with industry experts. The show hosts over 315 exhibitors from around the world.


Ubisense Presentation at The Assembly Show – by Adrian Jennings: How IoT can lead us to look for solutions in all the wrong places

The notion of the Internet of Things can make us mistakenly focus on the things themselves, and cause us to look for the wrong solutions. For example, when critical items (WIP, tools, parts) go missing it’s tempting to focus on the items, conclude the need for an item-finding solution and wonder why the RoI is so disappointing. In truth, it's better to adopt processes in which items cannot go missing in the first place.

In this presentation, Adrian leverages over a decade of digital factory transformation experience to explain why a focus on “things” leads us to try to find solutions that work around problems, rather than adopt transformation that eliminates the possibility of the problems arising in the first place. Using first-hand examples from various digital transformation projects, Adrian highlights the difference between a focus on things, and a focus on process transformation. In each example this change in perspective points to a different class of solutions and creates significantly better and more far-reaching return on investment.


Adrian Jennings, Chief Product Advocate

Adrian Jennings serves as Chief Product Advocate for Ubisense. In this role he acts as a spokesperson, accelerating development and adoption of Ubisense’s SmartSpace platform by working with all stakeholders from initial vision through successful use. He brings the vision of the product to the market, helping evangelise this new category of spatial digitisation platform, and brings the vision of the market to the product, helping Ubisense align around a common goal.

Prior to joining Ubisense Jennings was CTO of Time Domain, a location technology provider for both civilian and military use. He is a recovering rocket scientist, and as designated UK intelligence expert spent three years as a missile consultant with the US Department of Defence. He received a master’s degree in physics from Oxford University and now finds himself bemusedly working for a Cambridge company.


Brad Williams, Director of Sales – North America

Brad Williams serves as the Sales Director for the Americas focusing on the Aerospace, Defence and Heavy Equipment verticals.  In this role, he engages with customers and partners to gain an understanding of manufacturing and operational challenges in which Ubisense solutions can bring operational improvements and business value.

Brad has more than 20 years experience working with manufacturing companies in providing solutions which improved operational process and efficiency in aerospace, defence, automotive and commercial vehicle industries.  He is highly adept in learning and working with large organisations, identifying their critical business issues, and aligning his organisations’ resources to deliver solutions to address those critical issues as well as align to key strategies and KPI’s for maximum value creation. 

Brad received a Bachelor of Business Administration Marketing/Marketing Management degree from Northwood University.


Fernando A. Garcia, Director of Sales – North America

Fernando A. Garcia serves as the Sales Director for the Americas focusing on the Automotive, Commercial Vehicle and Transit verticals. In this role, he engages with customers and partners in assessing their current manufacturing, operations and location challenges to guide and provide a sustainable solution through Ubisense’s offerings.

Fernando comes from a broad range of roles all comprising within the manufacturing realm throughout his 15+ years in the industry.  These range from Plastics Engineering, Process & Manufacturing Engineering, Operations Management, Program Management, to Marketing and Sales.

Prior to joining, Fernando, was the Director of Manufacturing Digital Transformation in a prominent IT Consultancy in the Americas.  He has received his B.S and M.S. in Engineering from Kettering University in Flint, MI. Additionally, he has rounded the technical education with an MBA from The University of Chicago Booth School of Business.


Casey Riva, Pre-Sales Consultant – North America

Casey Riva has been implementing Ubisense Solutions across the market for the past 8 years. Currently serving as a Pre-Sales Consultant, he brings along his vast product expertise and real-world success stories when advising on new opportunities and applications. Working across the automotive, aerospace, transit, and healthcare industries he has provided unique insight into identifying process issues, improving efficiency and delivering automation with SmartSpace. Casey received his Bachelor’s Degree in Computer Science from Western Colorado University.


Secure a meeting with the Ubisense team to get a personalised demo of SmartSpace applications in assembly plants.





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