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Ubisense cruises to automotive success

Cambridge, 23 August, 2010 - Ubisense, the world Leader in Precise Real-Time Location Systems (RTLS) supports a weekend of spectacular motoring events, including the Ramshackle Rally, Valencia and the Woodward Dream Cruise, Detroit.

Driving a highly decorative, Ubisense-sponsored car, purchased for only £ 150, Pascal Green joined the Ramshackle Rally Valencia to raise funds for Cancer Research.  The rally involves driving 1450 miles and taking part in daily challenges to score points.  At the end of the rally the team with the most points win, and all of the participants join the finale at the La Tomatina festival in Bunol, just outside Valencia.

Ubisense Americas’ team and CEO, Richard Green were also representing the company, in support  of their Strategic Partner, the world-leading industrial tool manufacturer, Atlas Copco at the world’s largest automotive cruise, the Woodward Dream Cruise, held annually in Detroit. 

The Woodward Dream Cruise attracts almost two million visitors every year and is a haven for car fanatics cruisin’ along the 16 miles of Woodward Avenue, enjoying the attractions, and viewing a number of corporate sponsors demonstrating their products along the sidewalk areas. This year’s event clearly demonstrated an uplifted mood of anticipation throughout the industry.

Ubisense counts many automotive manufacturers, including BMW, Aston Martin, Fiat, Daimler and most recently General Motors amongst its customers and partners, and were very pleased to be able to support Atlas Copco at the event

Released: 23 August 2010

Our Customers

  • Cummins
  • Ortrander
  • Aston Martin
  • Caterpillar
  • Deutsche Telekom
  • BMW

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