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Ubisense and Fish Software revolutionise real-time event measurement with first installation at World's leading exhibition group ExCel

Cambridge, UK and Dallas, US, Jan 2009: In a unique partnership with Ubisense, Fish Software have agreed with ExCel London to permanently install their real-time measurement system as a world's first utilising the latest precise real-time location system from Cambridge based company.

This is the first permanent installation of this unique technology anywhere, making ExCel London the World’s first truly smart event space. The Fish system utilizes the Ubisense RTLS (Real Time Location System) technology to determine the precise location of every visitor to an event with an accuracy of 6 inches, every second. The Fish system then leverages that location intelligence to provide a unique personalized experience for each visitor as well as detailed measurement and analysis for organizers and exhibitors.

This Fish RTMS (Real Time Measurement System) system calculates visitor traffic flows, dwell time, staff engagements etc which can all be correlated against visitor demographic data in real-time. Visitors benefit from a personalized show experience and enhanced interactivity as they request information to be delivered to them from their real-time location, a world first.

Kevin Murphy, CEO ExCel London says, “This technology will revolutionise the industry and will enable us to work more closely with our clients to help them and their customers consistently deliver successful results and ultimately events. Permanent installation will allow all events, no matter what their size, to benefit.”

Fish’s CEO, Michael Gilvar says: “This real-time technology will enable the exhibition industry to make the big jump. Our ability to use the Ubisense technology to deliver powerful insightful measurement tools will move events from the bottom to the top of the media totem pole.”

Ubisense’s CEO, Richard Green stated “We are delighted to be working with two leaders in their respective industries in such a revolutionary way. The Ubisense system has already been established as the number one system for reliable precise location in Industrial and Military environments and the unique combination with Fish Softwaremakes perfect sense to extend its’ capabilities into events/exhibitions.”

About Fish SoftwareFish Software are the market leading supplier of Measurement Solutions that empower marketers and focus sales resources. Fish develops data capture, data management and attendee tracking solutions for private events, trade shows and event marketers. Their mission is to provide decision-makers with solutions that collect and deliver actionable data that increase return on marketing investments and target sales efforts to increase profit. Fish is located in Carrollton, TX.www.fishsoftware.com

ContactMichael Gilvar
MGilvar@fishsoftware.com
Fish Software
Tel: +1 903 436 1617

About UbisenseUbisense is the market leading vendor of precise RTLS (Real-time Location Systems) based on Ultra-Wideband (UWB) technology. The company delivers complete solutions based on a highly scalable and reliable real-time location platform that is being deployed in mission critical applications around the world. www.ubisense.net

Released: 28 January 2009

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